The Gift-Card Economy
For some people, spending just doesn’t come naturally—especially in a recession. Behavioral economists have a solution
by Virginia Postrel
May 2009
the Atlantic
Wednesday, April 22, 2009
Monday, April 20, 2009
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Thursday, April 9, 2009
x016 . where to find the best deals in the... supermarket
moneywise . WALLET MATTERS . LOCATION, LOCATION
where to find the best deals in the... +supermarket
March 2009
Real Simple
"Look up, look down - basically look everywhere except at eye level. Some companies pay a slotting fee to place their products where consumers can easily seen them, says Paco Underhill, author of Why We Buy (Simon & Schuster, $15). So expensive brand names are usually promoted on midlevel shelves, special displays, and end caps. More affordable store brands and private-label items are usually placed above or below."
where to find the best deals in the... +supermarket
March 2009
Real Simple
"Look up, look down - basically look everywhere except at eye level. Some companies pay a slotting fee to place their products where consumers can easily seen them, says Paco Underhill, author of Why We Buy (Simon & Schuster, $15). So expensive brand names are usually promoted on midlevel shelves, special displays, and end caps. More affordable store brands and private-label items are usually placed above or below."
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