moneywise . WALLET MATTERS . LOCATION, LOCATION
where to find the best deals in the... +supermarket
March 2009
Real Simple
"Look up, look down - basically look everywhere except at eye level. Some companies pay a slotting fee to place their products where consumers can easily seen them, says Paco Underhill, author of Why We Buy (Simon & Schuster, $15). So expensive brand names are usually promoted on midlevel shelves, special displays, and end caps. More affordable store brands and private-label items are usually placed above or below."
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