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March 2009
Real Simple"Look up, look down - basically look everywhere except at eye level. Some companies pay a slotting fee to place their products where consumers can easily seen them, says
Paco Underhill, author of
Why We Buy (Simon & Schuster, $15). So expensive brand names are usually promoted on midlevel shelves, special displays, and end caps. More affordable store brands and private-label items are usually placed above or below."